Case Study

Who'd You?

Who'd You? is a mobile social app where you ask your friends fun and probing questions about the celebrities you love or love to hate. You can answer questions from your friends, create your own questions, or browse the content channels.
Project Details

Client: Thrust

Product: Who'd You?

Platform: iOS, Droid

The goal was to create a gesture-driven app with a focus on the content and a minimal user interface. It needed to be easy to use, fun to play with, and quick to share. And it needed to be filled with timely content as well as perennial classics.
One of the unseen aspects of this design was the content management system and production pipeline that allowed us to rapidly identify emerging celebrities and quickly publish them to the app.

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